Logomania - our signature print

In February 2023, whilst having a meeting to start the creation process for the Winter 2024 collection with Simone from Style Sight Fabrics, a well-placed bowl of chocolates sparked a moment of creativity!

We had been in discussion about “quiet luxury” and “logomania” being in direct conflict of each other, but both having trend relevancy for the season, when the idea to use our branding and turn it into the most iconic of prints was born.

Italian heritage design houses in particular love to utilise their logos, and have spearheaded the logomania trend; so taking inspiration from this and knowing how much joy our own icon represents to us, we decided to turn that into a repeatable fabric design in our brand colours of black and white. We chose a small scale so that the print has a considered sophistication to it.

This season we have used the ‘signature’ print on our key brand fabrication; Bengaline, to offer pants and jackets for that coordinated look. We hope you’ll love the styles as much as we do!

If you are a boutique customer, you will also be able to see and purchase our alternative version, printed on our other key fabrication Slinky Jersey, in the warm praline and black combo available Ina medley of easy wear, easy care, wear anywhere silhouettes.